Such is the verdict of a focus group headed by American pollster Frank Luntz for last week's Newnsight, which looked at the chances of the likely Labour leadership candidates when Gordon Brown gets the heave-ho.
As you'll see from the above highlights of this feature, the assembled group don't even know who Purnell is, think he looks like a 'boy', are very much turned off by everything that seeps out of his mouth, and then finally decide to dump him first.
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